Create personalised and timely customer experiences

Different customers have different content needs. Our digital marketing platform rapidly launches and updates your marketing site based on user behavior, customer feedback or competitor moves. And impactful digital marketing campaigns require connecting with your customers at the right time and place. Build companion mobile apps to share contextual content and special offers with your customers on the go.

“We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better.”

Jose Angel Sanchez, CEO

Optimise with data, not best guesses

You have one goal—increase campaign performance to win new customers and drive more revenue for your business. Customer behavior provides insight into what is working and what is not. When equipped with marketing campaign tools, you can use data and predictive analytics to understand customer profiles and improve overall effectiveness of your campaigns.

“Although the Pier 1 Imports brand is the same as it has been for more than 50 years, we are continually getting better at identifying what our customer wants, using Microsoft Azure Machine Learning and resulting data insights.”
Sharon Leite, EVP Sales and Customer Experience

Stay ahead of the competition

Time to market is critical for marketing campaigns. Your development team can quickly build digital marketing experiences using their existing skills and tools. And with the support of content management solutions, your campaign owner can create content directly on the website. Preview changes in real time and push them live in seconds.

“In a marketing-centric organisation, you cannot wait days for a new server. We go into the portal, interface directly with Azure and launch our websites and have them running in minutes.”

Fredrik Lagertrad, Manager of Digital Development

Be prepared when your campaign takes off

When your campaign is wildly successful, make sure you are ready for the highest level of customer demand. To get maximum performance on regional campaigns, deploy them in datacenters closer to your customers. While some services charge for ongoing maximum capacity, Azure will scale up and down automatically to save your campaign budget.

“Thanks to the elastic nature of Azure, the site was able to handle very high levels of traffic from around the world and the launch was a success.”

Mark Rodger, Head of Implementation for I/AM