Give customers what they want—and drive sales

Before you can sell it, people must want to buy it. Our e-commerce platform lets you analyse site traffic and browse-to-buy conversion rates to define special offers and new products based on customer behavior. Create personalised shopping experiences with targeted content and offers, and increase satisfaction through ongoing engagement—before, after, and at the point of sale.

“Azure allows us to reinvent the way in which we attend to Iberia Express’ customers and offer them new products and services, thereby enhancing the direct sales channel as a strategic aspect of the company in forthcoming years.”

Jorge Saco, CFO

Transact more sales, more often, more securely

More customers mean more transactions. Make sure you are ready to handle every transaction smoothly by designing an e-commerce purchasing experience that is simple to navigate. Then, deploy it to a secured and compliant e-commerce platform.

“During a recent flash sale, we reached 16.7 percent conversion with no payment processing slowdowns.”
Alyce Cucurullo, President

Have the capacity to meet customer demand

You need an e-commerce solution that adapts to the size and seasonality of your business. When demand for your products or services takes off—predictably or unpredictably—be prepared to handle more customers and more transactions automatically. Plus, take advantage of cloud economics by paying only for the capacity you use.

“Because both PaaS and App Service scale automatically for us, we are able to throw as many machines as we need at the front end, when we need them.”

Mike Hanrahan, CTO

Optimise every point in your supply chain

Driving sales is not the only way to increase your bottom line. Save money by streamlining your supply chain, reducing support costs, and increasing satisfaction with your suppliers and sellers through online self-service portals. Improve inventory management and reduce shipping costs using order information and historical customer data.

“We have seen a significant drop in support costs, because all our franchisees, retailers and wholesalers now have self-service access to order reports, customer return data, marketing materials, jewelry specs and other information that they used to have to ask customer service representatives to provide,”

Phillip R. Kennedy, Director of Information Technology

Focus on driving sales, not managing IT infrastructure

Your core business is selling. Not IT. Take advantage of pre-built services in the cloud to create an e-commerce solution that enhances your sales performance and leaves the infrastructure management to your cloud provider.

“When you are struggling with infrastructure, you are not dealing with real business issues. We used Azure to build a solution that was simple, agile, and reliable enough that we could focus on the complexities of selling flowers in a global market.”

Tom Leckman, President